Jan 22

SEO, or Search Engine Optimization, has two major factors which govern your success, or failure.

On Page Factors

The first major factor is really the simplest to master. But first, you need to know what those creepy little *spiders* look for when they come and *crawl* your site. Oh wait.. I didn’t tell you about the spiders?

Spiders (bots, robots, crawlers ) are small programs that the search engines employ to go read your site so it can *index* your content. The index is how they are able to return results when someone types in "digital camera for sale" or "best marketing company". The spiders job is to review your content, and build an index of keywords that relate to the content.

A spider views your site a little differently than a real person, but providing a good experience to the spider is every bit as important as making sure your human visitors find what they are looking for.

Things like page titles, headings, bolded text, tags, keywords in the meta tags and a good site map are things that make the spiders get all giddy. So are things like your content being viewed *first* and your keywords being within the first 50 words and the last 50 words of what it does read.

If this sounds hard, don’t despair. I promise, we will cover each aspect thoroughly in the coming articles. I will even show you things you can do to help with this, especially if you have a WordPress blog.

Off Page Factors

Off page is a little more difficult and time consuming in the overall scheme of things. Off page refers to other sites and how they link to you. See, Google rates your site based on the number and quality of links that point to your site.

Now, I know what you are thinking. "I just started my site, how in the world are people going to know to link to me?" That is what you were thinking, right?

Inbound links come in a variety of flavors, shapes and sizes, and you can generate a lot of them.

Inbound links: Links from other sites that point visitors to your site.

Forums, newsgroups, signature lines on your social profiles, partner sites, comments you leave and other sites you own can all point to you. Articles you create (we will cover this topic in depth real soon) can contain a resource box that contains links to your site.

Google views links to your site kind of like a vote for your site. Search engines use the number of incoming links that a site has as just one of the factors for determining your ranking, but incoming links to your blog or website also means more visitors to your site. In fact, inbound links will directly affect your Google Page Rank, that coveted but often misunderstood *rating* that everyone talks about.

So, getting a link from a site that Google crawls on a regular basis, one that has a high Google Page Rank has some impressive benefits. Sites can *leak* some of their good page rank your way.

So, until next time, keep your eye open for potential linking partners, sites that have good Page Rank already, or sites that get a lot of daily traffic. Try to think of ways you can add value, and get links in exchange. And no, I don’t mean link farms… those really don’t work since Google takes a dim view of them.

Source: Secrets To Web Success
A blog dedicated to Small Business Internet Marketing and Consulting

Jan 17

As a part of the ongoing effort to educate small business owners in the value of Internet Marketing Techniques to their business, I will be presenting SEO articles here at The Software Answer. I also write for a blog here on the web called Secrets to Web Success on the subject of search engine optimization, and thought I would share those posts with you.

It’s a digital world.

In 2009, the population at large is connected via cell phone, iPod, PDA’s and personal computers. At any given moment, a digital device is close at hand to most of us. The Internet is home to more than a billion surfers daily. It has enfiltrainted our world to such an extent, that the act of looking something up has turned the name of one of the number 1 sites on the Internet, into a *verb*.

People say "I’ll just Google it ", and everyone knows what they mean. More importantly, everyone knows how to Google something. Well, okay… not your 2 year old neice or your 108 year old grandmothers, but pretty much everyone else.

We have discovered the joys of *being connected*, the bliss of reaching out and getting instant connection. And if you aren’t speaking to your market-place on the Internet , you are missing literally hundred’s of thousands of potential clients.

And this relates to SEO, how?

SEO, or Search Engine Optimization, is the science or ability to get your *link* (blog, website, articles, products, etc) in front of those that are looking for you.

When a surfer (your potential client, remember? ) types something in Google, the results that they see are called search engine result pages (SERPs). And this is where you want to be listed, right?

SEO is also a process.

You won’t be SEO optimized in the first 20 minutes of starting your SEO efforts. You won’t be completely optimized in the first 20 weeks, either. But each new thing you do to refine or *tweak* your site, brings you more visitors. Period.

These SEO articles will be focusing on exactly how to optimize your site. If you follow along, and do the steps we discuss, before you know it, that trickle of visitors will become a stream. That stream will become a brook. That brook will become a river. A river of fresh and return visitors flowing to your site, all eager to see what else you offer.

So, plan to check back often. In fact, go ahead and subscribe to the feed for this blog now, while you are thinking about it.

Don’t know what a feed is? We’ll cover that too.

Source: Secrets To Web Success
A blog dedicated to Small Business Internet Marketing and Consulting